What impact do you think the increasing popularity of K-beauty and J-beauty trends will have on Western beauty standards and the global cosmetics industry?

ANSWER: The rise of K-beauty and J-beauty has already shifted Western beauty standards towards valuing skincare, with a focus on glowing, hydrated complexions. These trends emphasize gentle, innovative products and layering techniques, influencing global industry players to integrate these philosophies into their product lines. As consumer interest in holistic beauty routines and ingredient transparency grows, Western markets are likely to see increased diversification and a pivot towards minimalistic, skin-first approaches in makeup and skincare offerings.