How might the integration of virtual reality in automotive development reshape customer experiences, from testing drives to virtual customization?

ANSWER: VR in automotive development can revolutionize customer experiences by offering immersive test drives from anywhere, simulating various driving conditions without physical risk. It enables virtual customization, allowing customers to visualize and modify their cars in a 3D space with real-time updates, exploring different color palettes, materials, and features before making a decision. This personalized, engaging interaction could enhance customer satisfaction, reduce the need for physical inventory, and speed up the decision-making process.