Businesses often deploy the "Decoy Effect," a psychological pricing strategy where a higher-priced option is introduced to sway customers toward a mid-priced item, which seems more reasonably priced by comparison. This clever tactic capitalizes on consumer behavior to drive sales of the targeted product, subtly shaping purchase decisions without overt persuasion. Have you ever spotted this in action or seen other psychological tricks in marketing? Share your observations or insights – they could be eye-opening!