Despite the digital age's emphasis on high-tech solutions, email marketing, established in 1978, remains astonishingly effective, boasting an ROI of $42 for every $1 spent. Personalization and automation have revolutionized this channel, with segmented campaigns driving a 760% increase in revenue. Moreover, 58% of users check their email first thing in the morning, eclipsing social media. Evidently, this old-school method wields unmatched power in a marketer's arsenal. Ever encountered a digital paradox that’s strengthened your strategy? Share your insights!