What innovative approaches can marketers employ to balance digital ad saturation with consumer desire for unobtrusive yet engaging brand interactions?

ANSWER: Marketers can employ storytelling with interactive content, like augmented reality experiences, and leverage micro-moments by offering personalized, relevant content in real-time. Utilizing chatbots for instant service and influencer collaborations for authentic engagement are effective strategies. Additionally, privacy-first data usage ensures trust. Focus on community building on social platforms maximizes consumer connection without overwhelming them with ads.